#MEDWAYOFLIFE VIDEO SERIES

31/01/2014

A GLIMPSE INTO THE ESSENCE OF AN MSC TRAVEL

Geneva, 31 January – A new MSC Cruises’ video series based on the company’s clear dedication to the “Mediterranean Way of Life” makes its debut today on MSC Cruises' digital universe, from the company’s YouTube channel, to the websites and Facebook pages, from the Twitter accounts, to the Instagram page, Google+ or Pinterest boards. The series will also be displayed on board the MSC fleet and will be released over the course of the next five weeks. Dedicated hashtags will accompany the launch of each video in order to foster online interest and engagement.

Inspired by MSC’s unique Mediterranean spirit and roots as well as by the company’s profound belief that life shouldn’t be measured by the minutes we experience, but by the moments we enjoy, the campaign takes the form of six one-minute videos each depicting a distinctive value of the MSC Cruise experience.  

The #MEDWAYOFLIFE campaign aims at reminding and encouraging viewers to celebrate the memory-making and timeless experience that awaits MSC travellers: the freedom to be oneself and do what pleases; the Mediterranean touch of the many aspects of life on-board; the real-life social network that a cruise is; the discovery aspect of cruising, where every day is a new journey bringing to many places, people and cultures in one voyage; the value of taking the time to enjoy the present, letting the instant command one’s next moves; and finally, the unique and thrilling privilege of viewing the world from the sea. 

Firmly grounded in what MSC Cruises does and why, the video series provides a glimpse into the essence of an MSC travel: that special connection to the sea, that magic instant when land emerges from the horizon, the joyful meeting of tastes, the enjoyment of letting time casually drift by, the slow harmony that everyday life may have lost, the idea that if the world is a magical theatre, we should have a front-row seat.  

The series of short films was shot on board MSC Preziosa. It was directed by Gianluca Bomben and produced by Carlo Concina. The production was realised by Milan-based production company ON AIR and Emilio Giliberti was the Photography Director of the series.