TASTE THE #MEDWAYOFLIFE WITH THE NEW MSC CRUISES 2014/2016 BROCHURE

04/04/2014

THE MOST EXHAUSTIVE WAY INTO MSC CRUISES’ WORLD


Geneva, 04 April - Available in travel agencies and online at ww.msccruises.com in 18 different languages, the new MSC Cruises October 2014/April 2016 brochure will be presented in different markets at the beginning of April. It captures the very essence of MSC’s Mediterranean way of life, taking travellers on a voyage of discovery across more than 1,000 itineraries. For the first time ever, the new brochure will encompass destinations and itineraries offered by MSC Cruises over the course of 18 months.

MSC Cruises undertook thorough worldwide consultations to assess the impact and appreciation of its previous product brochure. Results showed that the brochure met the needs of both trade and travellers and is a highly appreciated tool. Nevertheless, always striving for excellence, MSC Cruises further enhanced its communication to achieve a better end result. Concrete examples are the division of the destinations by season; the fact that each cabin category is now linked to one or more of four onboard experiences - Bella, Fantastica, Aurea, and Yacht Club - and their various all-inclusive services. Further prominence was given to early booking pricing value, recognising the importance of rewarding early planners. The layout of the brochure has been modified to reflect a more modern approach, and as such it is the first time that the cover of an MSC brochure contains photographs of destinations as well as the ship, to showcase both the hardware of the ship and the destinations, at once.   

Warm, colourful, and highly comprehensive, the new brochure is divided into three distinctive parts: an introduction to the company and the reasons to choose MSC: modern fleet with a high number of balcony cabins and top notch service. The brochure also provides an insight into MSC Cruises’ brand and values - its long history, expertise, passion and unrivalled experience of navigating the worlds’ oceans, when at the same time relaxation, discovery and enjoyment are set forward. This section also introduces readers to the company’s Mediterranean way of life and its philosophy that life should be measured in moments, not minutes, from the first views of exotic shores, to carefree relaxation and active leisure, to savouring fresh flavours and new tastes.    

The second part is a glimpse into the world of MSC Cruises with detailed descriptions of the various and marvellous destinations, season by season, starting with the Grand Voyages to exotic and enchanting places, giving emphasis to the rich offer in the Mediterranean that makes MSC leader in the area; the last section encompasses cruise details that will be useful such as drink packages, deck plans and cruise calendar organised by month and macro destination.  

Readers can easily find out which new destinations on the five continents have been added for the 2014/2016 season, and have a look at the new Grand Voyage to Australia, at a myriad of fantastic locations, to suit every need and fulfil many travellers’ dreams of discovery and enjoyment in a relaxing manner.  

The new brochure also introduces MSC Cruises’ corporate social responsibility programme MSC for UNICEF and the company’s important environmental efforts and achievements.  

A must-have catalogue for travel agents around the world, the new MSC Cruises brochure provides all the information travellers could need to plan their next incredible voyage at sea, to taste the unique #MedWayOfLife through an MSC Cruises’ experience. This unique brochure is perfectly complemented by MSC’s Product Book, which provides an exclusive outlook on what makes MSC truly stand out. This Product Book is the ideal tool for travel agents to explain the originality of MSC’s product whilst it is also ideal for customers to grasp the meaning of an MSC cruise.