SAMSUNG TO BECOME EXCLUSIVE PARTNER FOR MSC CRUISES’ NEXT-GENERATION SMART CRUISE SHIPS

, the Swiss-based world’s largest privately-owned cruise line and market leader in Europe, South America and South Africa announced today that it has entered into a strategic partnership with global technology leader . In connection with this breakthrough agreement, Samsung will fully equip all of MSC Cruises next-generation ships – from cabin TVs and public screens to specialized equipment in the ships’ medical centers.

Starting with MSC Meraviglia and MSC Seaside, which will come into service in June and December 2017, the strategic partnership with Samsung will supply all seven MSC Cruises’ Meraviglia and Seaside generation new builds with digital solutions and devices including:

: in-cabin flat screen HDTV’s, public screens and displays, ad hoc digital signage solutions like augmented reality mirrors

: smartphones, tablets and accessories for virtual reality and 360° digital experience

: expert technology for on-board medical centers

: in support of MSC Cruises’ business needs

commented: “Samsung is the master of technology, and at MSC Cruises we have consistently shown our commitment to both cutting edge innovation and working with best-in-class partners that can support and further enhance the on-board experiences we offer our guests.”

 “As well as being revolutionary in concept, design and marine architecture, the Meraviglia and Seaside generation ships mark a leap forward in terms of cruise ship technology. Equipped throughout with Samsung’s latest-technology products and solutions, our guests will have access to the best of the next generation in smart ships at sea,” Mr. Onorato added.

“Samsung has always been committed to improving the quality of people’s lives through technology,” said . “The partnership with MSC Cruises is an example of how we give companies a competitive edge through advanced solutions that enhance the passenger experience. From monitors and tablets to access information on board to state-of-the-art first aid medical equipment in case of emergencies, this partnership allows Samsung and MSC to bring innovation to the whole cruise industry.”

The new agreement was signed today in Milan, Italy, at an international media event at Samsung’s local headquarters, the “Samsung District”.