Geneva, Switzerland, July 18, 2024 – MSC Cruises shared its most popular cocktails today, revealing what most cruisers will be sipping on all summer while introducing two brand-new drinks fleetwide—just in time for peak vacation season.
MSC Cruises is known for creating authentic experiences for guests aboard its modern and glamourous ships. This is particularly true when it comes to food and drinks—an important part of any vacation. The line aims to take guests on a journey with their taste buds by offering a mix of traditional favorites paired with new flavors, some in collaboration with world-class, award-winning partners.
Whether guests prefer a casual drink in the sun or an iconic pairing from the 1960’s, MSC Cruises’ ships are brimming with a wide range of themed and specialty bars waiting to be discovered. The cruise line’s bartenders serve up a fantastic selection of hand-crafted cocktails and alcohol-free mocktails for all guests to enjoy.
Highlights of this summer’s most popular cocktails include:
Gin & Tonics - The Cocktail of The Moment
Timeless Classics Remain a Summer Staple:
A range of variations on these classic summer cocktails can be found on board, including many more alcohol-free options to suit the preferences of all guests. All of MSC Cruises’ ships allow guests to enjoy whisky, gin, vodka and rum tastings, as well as cocktail demonstrations as part of the line’s routine cruise activities.
Guests can also treat themselves to a range of MSC Cruises’ innovative Food & Beverage concepts such as Helios Wine Bar on MSC Euribia, an immersive digital experience for the next generation of wine lovers.
The Gin Project on MSC World Europa is a must-stop shop for gin aficionados with more than 70 craft gins on offer, while MSC Starship Club featuring Rob, the first-ever humanoid robotic bartender at sea on MSC Virtuosa, provides guests with a unique and unforgettable experience. For beer enthusiasts, Masters of the Sea microbrewery on MSC World Europa gives guests the opportunity to beer made on board from desalinated seawater.
MSC Cruises’ new ‘World’s Greatest Bars’ program serves up something special for guests by bringing some of the most acclaimed and award-winning bars ashore to MSC Cruises’ ships as pop-ups for a six-month extravaganza, offering a truly unique and immersive experience like never before at sea. The program, which started in April 2024, will be available this summer with the Paradiso pop-up on board MSC World Europa and Sips on board MSC Euribia, allowing guests the opportunity to savor the finest mixology at sea.
To learn more about MSC Cruises or to book your cruise, click here.
# # #
About MSC Cruises
Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise line and the market leader in Europe, South America, the Middle East and Southern Africa, with a strong and growing presence in North America and the Far East.
The MSC Cruises fleet consists of 22 modern ships with three new vessels due to be launched in 2025, 2026, and 2027.
The Company operates in more than 100 countries around the world, offering cruises across five continents, calling at more than 300 destinations and welcoming more than 180 different nationalities on board.
MSC Cruises is firmly committed to achieving net zero greenhouse gas emissions for its marine operations by 2050.
For more information, click here.