MSC CRUISES ENHANCES MSC VOYAGERS CLUB LOYALTY PROGRAM AND INTRODUCES NEW BLUE DIAMOND TIER

• Updated benefits include new top tier status, easier access to discounts and extended validity
• New Blue Diamond tier will offer guests exclusive benefits including check in via the MSC Yacht Club desk, free Wi-Fi package, My Choice dining and more

Geneva, Switzerland – November 7, 2024 – MSC Cruises is rolling out updates to its loyalty program, the MSC Voyagers Club, to make cruising with the line even more rewarding.

The company is introducing a new loyalty tier for its most devoted guests—MSC Voyagers Club Blue Diamond. The new tier sits above the existing levels (Classic, Silver, Gold and Diamond) and unlocks a range of exclusive benefits including:

• Flexible check-in times with priority embarkation and dedicated luggage drop-off service via the MSC Yacht Club check-in desk
• My Choice dining, allowing guests to dine anytime within the main restaurant’s hours of service
• A free Browse Wi-Fi package for one device per member
• Free shuttle bus tickets in selected ports
• Meet and greet with ship’s captain or officer
• Priority embarkation and priority access to tender boats in port

These benefits come on top of the existing Diamond tier membership benefits and both Diamond and Blue Diamond members will be given the highest priority for a cabin upgrade should one be available.

The Blue Diamond tier is only attainable by sailing with MSC Cruises, and not via alternative routes such as the MSC Voyagers Club Status Match Program, meaning it truly rewards the line’s most loyal guests.

Another new benefit for all MSC Voyagers Club levels is the validity of their membership, which has been extended from three to five years. This means guests have more time to move through the membership tiers to access more benefits, only needing to cruise once every five years to retain their membership.

It’s now even easier to become a MSC Voyagers Club member. Anyone can sign up, even without a current booking, giving immediate access to the MSC Voyagers Selection departures and discounts of up to 20%. This unlocks new savings opportunities for anyone planning a vacation, whether they are searching for a quick Caribbean cruise getaway, a bucket-list Mediterranean cruise vacation, or one of the company’s new Alaska cruises.

Plus, U.S. residents booking through U.S. reservation channels are automatically enrolled, making it even easier to begin earning status in the program.

The refresh also sees enhanced benefits across all levels of the loyalty program. Learn more about MSC Voyagers Club benefits.

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About MSC Cruises

Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise line and the market leader in Europe, South America, the Middle East and Southern Africa, with a strong and growing presence in North America and the Far East.

The MSC Cruises fleet consists of 22 modern ships with three new vessels due to be launched in 2025, 2026, and 2027.

The Company operates in more than 100 countries around the world, offering cruises across five continents, calling at more than 300 destinations and welcoming more than 180 different nationalities on board.

MSC Cruises is firmly committed to achieving net zero greenhouse gas emissions for its marine operations by 2050.

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