MSC CRUISES LAUNCHES ‘LET’S HOLIDAY’ BRAND CAMPAIGN WITH FIRST BIG GAME COMMERICAL

• MSC Cruises took the spotlight with its first Big Game commercial, offering viewers a sneak peek of MSC World America, the company’s new flagship launching from Miami in April
• The campaign highlights MSC Cruises’ signature mix of European style and American comfort

Geneva, Switzerland – February 9, 2025 – MSC Cruises’ new brand campaign invites travelers to discover the joy of going on holiday, rather than merely taking a vacation. The company—and its upcoming flagship MSC World America—took center stage when the 60-second “Let’s Holiday” ad debuted during the first quarter of the Big Game.

Click here to watch the full commercial.

During the spot, two iconic actors are traveling together aboard MSC World America and engaging in memorable banter about everything they enjoy on board. Together, they discover that a great “Holiday” goes well beyond the typical vacation, getting a taste of MSC Cruises’ unique blend of European style and American comfort.

# # #

About MSC Cruises

Headquartered in Geneva, Switzerland, the privately-owned MSC Cruises is the world’s third largest cruise line and the market leader in Europe with a strong and growing presence in North America.

A global cruise brand with 22 modern ships offering cruises across five continents, guests can visit more than 100 countries worldwide with more than 300 destinations, making unforgettable memories and enjoying the finest hospitality.

For more information visit MSC Cruises.