MSC CRUISES UNVEILS DETAILS OF MOST EXPANSIVE RETAIL OFFERING TO DATE ABOARD NEW FLAGSHIP, MSC WORLD AMERICA

• MSC World America to feature a more than 10,000 square feet of dynamic retail space with 9 leading shops and boutiques, offering a wide range of modern retail experiences to suit every need
• New flagship to offer brand-new retail concepts including the first luxury pre-loved accessories concept at sea and Bulova pop-up shop
• For the third time in the fleet, the luxury and innovative watch multi-brand retail concept, TimeVallée, will offer a curated portfolio of prestigious watch brands

Geneva, Switzerland – March 31, 2025 – MSC Cruises’ onboard retail experience will reach another level with an huge and varied retail offering aboard its upcoming flagship, MSC World America, set to debut next week.

The new flagship will offer 9 unique stores, spanning over 10,000-square feet, providing guests with an impressive selection of boutiques, world-renowned brands, and exclusive shopping experiences waiting to be discovered.

From a first at sea pre-owned luxury accessories retail concept, to an exciting new Bulova pop-up shop and a range of forward-thinking retail concepts selling fashion items, liquor, luxury watches, jewelry, perfumes, electronics and souvenirs, MSC World America offers something to satisfy every guest.

MSC Cruises Senior Vice President Onboard Revenue, Georg Schmickler shared, “We are thrilled for our future guests to experience our dynamic retail offering aboard our newest ship, MSC World America. The shopping experience onboard has been thoughtfully designed to cater to every guest, featuring a diverse range of world-class brand partnerships, innovative new concepts and returning guests’ favorites. With our expanded retail offering, our aim is to provide our guests with an exceptional and tailored shopping journey while at sea.”

MSC World America’s onboard retail highlights include:

• NEW! “Luxury at Sea”: MSC Cruises’ first pre-loved accessories concept situated in the Luxury Accessories shop onboard. The new concept will give guests the chance to shop unique, pre-owned high-end items from brands such as Hermès, Chanel, Dior & Louis Vuitton.
• NEW! Bulova Pop-Up Shop: An exciting pop-up experience, located in the ship’s vibrant World Galleria, offering a wide range of watches from the iconic brand.
• NEW! Sif Jakobs Lab-Grown Diamonds: A first at sea, debuting exclusively on MSC World America. Situated in the ship’s Shopping Gallery, guests can discover a curated selection from Sif Jakobs' radiant 14k gold and lab-grown diamond collection, with each piece certified and crafted with care.
• TimeVallée:For the third time in MSC Cruises’ fleet, the luxury and innovative watch multi-brand retail concept will offer access to a curated portfolio of seven prestigious watch brands (Baume & Mercier, Cartier, Chopard, Hublot, IWC, Panerai, Tag Heuer) along with a compelling range of experiences and services.
• Omega Shop: The fourth single-brand boutique in MSC Cruises’ fleet, offering the latest collections.
• World of Jewels: A luxury and innovative multi-brand boutique, offering a wide choice of exquisite jewelry from world-renowned brands including Chopard, Messika and RF Jewels.
• Effy Jewelry store: Featuring an exquisite range of Effy’s fine jewelry.
• Shopping Gallery: This 4,000-square-foot shopping area offering a range of products and experiences for guests to enjoy.
• MSC Shop: Showcasing a wide range of exclusively branded MSC Cruises and MSC World America merchandise to take home as souvenirs or as great gifts for loved ones.

MSC World America will depart for her first sailing on April 12, 2025 and spend her inaugural sailing cruises from Miami. The ship’s alternating 7-night Eastern and Western Caribbean itineraries will include stops in Puerto Plata, Dominican Republic; San Juan, Puerto Rico; Costa Maya and Cozumel, Mexico; Isla de Roatan, Honduras. All sailings include a visit to Ocean Cay MSC Marine Reserve, MSC Cruises’ private island in The Bahamas.

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About MSC Cruises

Headquartered in Geneva, Switzerland, the privately-owned MSC Cruises is the world’s third largest cruise line and the market leader in Europe with a strong and growing presence in North America. 

A global cruise brand with 23 modern ships offering cruises across five continents, guests can visit more than 100 countries worldwide with more than 300 destinations, making unforgettable memories and enjoying the finest hospitality.

For more information visit MSC Cruises.