TimeVallée and MSC Cruises partner for the third time aboard MSC World America

Geneva Switzerland - April  3, 2025 - TimeVallée and MSC Cruises, the world’s third-largest cruise brand, are delighted to announce the opening of its third multi-brand watch retail concept at sea onboard MSC Cruises’ new flagship, MSC World America.

The flagship will depart for her first sailing from Miami on April 12, 2025, where guests will inaugurate the impressive s,895 square feet Timevallée store presenting a curated selection of seven of the finest watch Maisons including Baume & Mercier, Cartier, Chopard, Hublot, IWC Schaffhausen, Panerai, and Tag Heuer.

Committed to innovation and excellence, The Swiss multi-brand watch retail concept has adapted its modular retail design specifically to the cruise environment. This unique format will feature TimeVallée brand distinct architectural details to enhance client experience including open exhibition areas and the emblematic elements of the multi-brand concept such as the watchband-inspired marquee.

Guests on MSC World America will enjoy a distinctive luxury shopping experience combining heritage with modern luxury in an engaging atmosphere. During their stay, they will be invited to explore the captivating world of watchmaking through a variety of themed onboard activities.

Today, in just 10 years, TimeVallée opened more than 50 boutiques worldwide. This new chapter on MSC World America continues to increase its visibility among the American public, with the aim of sharing the horology passion to this market watch enthusiasts and luxury lovers.

Building on two previous collaborations (MSC Seascape in November 2022 and MSC Euribia in May 2024) TimeVallée and MSC Cruises continue to strengthen their partnership. The two companies, both based in Geneva, bring the “Swiss Touch” to the American high seas.

Georg Schmickler, MSC Cruises Senior Vice President Onboard Revenue, stated, “At MSC Cruises, we are committed to providing our guests with an exceptional and tailored shopping experience. TimeVallée perfectly complements this commitment by offering a curated selection of prestigious watch brands, exceptional watchmaking expertise, and a client-centric approach.”

Please click here for more information about MSC World America.

About TimeVallée

TimeVallée is a luxury and innovative watch multi-brand retail concept offering clients access to a curated portfolio of prestigious Maisons along with a compelling range of experiences and services.

TimeVallée stores are designed as inspirational and inviting spaces mixing heritage and contemporary luxury that guide watch enthusiasts to browse, learn, trade and experience the captivating world of watchmaking.

Created in 2014 with headquarters in Switzerland, TimeVallée is operated by strategic partners in more than 50 stores all over the world.

Website: www.timevallee.com

Instagram: @timevallee #timevallee #heritageandbeyond #notyourusualretailer #luxurywatches

Official Hashtags: #timevallee #heritageandbeyond #notyourusualretailer #luxurywatches

About MSC Cruises

Headquartered in Geneva, Switzerland, the privately-owned MSC Cruises is the world’s third largest cruise line and the market leader in Europe with a strong and growing presence in North America.  

A global cruise brand with 23 modern ships offering cruises across five continents, guests can visit more than 100 countries worldwide with more than 300 destinations, making unforgettable memories and enjoying the finest hospitality. 

For more information visit MSC Cruises.