MSC CRUISES UNVEILS BIGGEST AND MOST EXCITING FAMILY OFFERING FOR THE REVOLUTIONARY MSC WORLD EUROPA

• MSC Cruises’ largest ever kids’ area spans over 766m across seven distinct spaces
• Award-winning family offering further enriched with brand-new activities and facilities, specially designed for children of all ages
• More than 100 hours of live entertainment on offer, including high-tech games, LEGO® adventures and much more

Geneva, Switzerland – 28 June 2022 – MSC Cruises today revealed details of the spectacular line-up of dedicated facilities and activities designed especially for kids and families on board MSC World Europa, the line’s most innovative, most environmentally advanced and most exciting new flagship set to come into service in December 2022.

As a family-owned company, MSC Cruises is known for its award-winning family offering, delivering an unforgettable cruise experience for kids of all ages and their families, and MSC World Europa is set to take this to the next level with a whole host of brand-new features.

 “We have invested heavily in the entertainment offering for our younger guests, and we know they value the latest technology, trends and experiences. We have worked to introduce real innovations in both the design of the facilities as well as the development of an incredible programme of activities, all carefully planned to ensure that the differing needs of all age groups are met - from our youngest guests through to teenagers. More than 350,000 young people who have travelled with us over the years and we have listened to their feedback. MSC World Europa reflects these learnings and we have been inspired to create experiences that blend technology and social media with activity and sport to create fresh and new entertainment for the kids who sail with us." said Matteo Mancini, Kids’ Entertainment Manager.

Spanning 766m2, MSC World Europa will feature the largest, most action-packed kids’ area in MSC Cruises’ fleet, offering seven distinct spaces dedicated to different age groups from 0 to 17 years old.

The Kids’ Clubs are available from the youngest guests through to teens and activities are organised according to age group:

• Specially for babies: Baby Club for toddlers up to 3 years, with qualified crew members
• For the younger kids: Mini Club and Juniors Club (3 – 11 years)
• For the older kids: Young Club and Teen Club (12 – 17 years) including the brand-new TEENS LAB, a totally immersive, tech-filled, modern room just for teens

MSC Cruises offers, a range of services for babies and young children including the Mini-Club for children under 3 as well as a dedicated childcare service giving parents the freedom to enjoy the ship, safe in the knowledge that their children are being cared for by dedicated and highly trained staff. Many of these services are offered in collaboration with Chicco® – the leading global baby brand and a long-term MSC Cruises partner.

Brand-new activities waiting to be discovered include:

• LEGO® CELEBRATION ROOM: The long-standing partnership between LEGO Group and MSC Cruises continues to surprise fans with a never-seen-before room celebrating LEGO® “90 years of Play”, designed to thrill kids of all ages
• HIGH-TECH ACTIVITIES: Pushing the boundaries of kids’ entertainment, MSC Cruises has developed exciting new activities blending games with high-tech features to create moments pure pleasure. Within Juniors, Young & Teens clubs, guests will have access to over 21 of the latest consoles, 7 VR stations and over 50 different videogames
• 3,2,1 KNOCK: This never-seen before gameshow for the whole family is inspired by the challenges and colours of Asian entertainment: K-pop, Japanese games and tests that will leave the audience breathless
• BEAT THE MUSIC: The whole family will be the star of an unmissable interactive and digital game show dedicated to music and suitable for all ages. For the first time on an MSC Cruises ship guests will be able to play the game through a dedicated app. In this battle parents work to identify the latest music their kids are listening to, while kids work to name the classics their parents love the most
• Z ACTIVE: A brand new and exciting sports program for kids & teens including football, basketball, zorb ball and, for the first time on board, pickleball and hoverboards
• DRONE ACADEMY 2.0: This high-tech and high-energy drone relay race comes to life at night thanks to fluo effects and glowing drones. New POV cameras and VR bring the experience to life while navigating 15 obstacles in the quickest time possible

Popular favourites will also be returning to MSC World Europa:

• CABIN 12006-THE EXPERIENCE: More than a cabin, Cabin 12006 a live entertainment experience, with seven different activities including a family game show and a casting session with performances. The web series, with over four million views and two million interactions on the web, has been written and shot in collaboration with Viacom, the media group behind kids’ channel Nickelodeon, to develop an original, authentic and high-quality web content for kids.
• MSC DANCE CREW: Developed in partnership with Fremantle, the production company behind the globally successful TV talent shows including Idols, The X Factor and Got Talent series, this competition experience sees teams of 10-17 years battling it out to win the title of dance crew of the year.
• LEGO® EXPERIENCE ON BOARD: With a wide range of LEGO ® bricks and toys on board, kids have the opportunity to express their creativity whenever and wherever they want! At the end of the LEGO® EXPERIENCE ON BOARD, each child will receive a diploma, certifying that he/she is now a Junior LEGO® Master Builder.
• MSC FOUNDATION JUNIOR AMBASSADORS: Thanks to the MSC Foundation, the MSC Group is committed to providing our young guests on board with tools for understanding projects (such as Environment (marine conservation), Education, Community Support) making them centre of dedicated activities, Junior Ambassadors of the Foundation and voices of the right of a new generation to live in a better world.

For more information on MSC World Europa, visit here.

For more information on DOREMILAND, THE DOCUMENTARY, click here.