MSC GROUP’S CRUISE DIVISION UNVEILS LAUNCH OF MSC CREATIVE STUDIOS

•  The Cruise Division has acquired a production studio in Scotland, currently undergoing renovation to become MSC Creative Studios
•        The new facility will be a dedicated centre supporting the growing entertainment and productions across MSC Cruises and Explora Journeys

Geneva, Switzerland – March 16, 2026 - MSC Group’s Cruise Division is taking entertainment to the next level with the creation of MSC Creative Studios, designed to help deliver world-class entertainment experiences to guests.

The Company has acquired a production studio in Edinburgh, Scotland, which is currently undergoing renovation to become MSC Creative Studios - a new dedicated facility for entertainment development and performer training.

The studio is expected to be fully operational by July 2026, supporting the development of shows and productions for MSC Cruises and Explora Journeys’ end of 2026 season and beyond.

The new facility will act as a central hub for creative development, bringing creative, technical and production teams together under one roof.

MSC Creative Studios will include a dedicated aerial rehearsal space, eleven dance studios, six vocal studios, a technical recording studio, offices and green rooms, changing facilities, and storage for scenery, props and costumes.

This facility will support rehearsals, technical training, stagecraft development and performer preparation prior to shows being launched on board.

Steve Leatham, Vice President of Entertainment for MSC Cruise Division, said “Having a dedicated home for our entertainment development and training is essential as we continue to expand the scale and ambition of our productions. This state-of-art facility will help ensure our shows are launch-ready and consistently delivered at the highest quality, reinforcing the Cruise Division’s long-term commitment to innovation in onboard entertainment.

MSC Creative Studios will be a vibrant hub where performers, technicians and creatives can collaborate from the very start of every project. Based in Edinburgh, one of the world’s great cultural capitals, the studio will draw inspiration from the city’s rich artistic energy and we are looking forward to seeing it come to life and to share the exciting new concepts it will bring to our guests on MSC Cruises and Explora Journeys.”

Roles for performers and creatives are currently being advertised. To apply visit: HERE